Pink Ribbons, Inc.: Capitalizing on Hope

Pink Ribbons, Inc. looks at the pervasive impact of breast cancer fundraising.
Every year, millions of dollars are raised, but where does all the money go, and what is actually achieved? This NFB film offers a completely different take on the pink ribbon “success” story that has overtaken North America, with insight from leading doctors, activists and social critics, as well as women diagnosed with breast cancer.
View the trailer at
“Pink Ribbons, Inc. resoundingly pops the shiny pink balloon of the breast cancer movement.” – Variety

“a powerful film… fascinating and thoughtful.” – Montreal Gazette.

Directed by Léa Pool
Produced by Ravida Din
Written by Patricia Kearns & Nancy Guerin and Léa Pool
Inspired by the book Pink Ribbons, Inc.: Breast Cancer and the Politics of Philanthropy by Samantha King

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